Customers

KuCast customers are able to enjoy targeted advertising and / or location based information dissemination in a new and cost effective way.

* Local cinemas and theatres can advertise remaining tickets
to the local area encouraging nearby custom for the duration of availability.

* Choose where and when the advert and / or the information will be displayed.

* Create dynamic and eye catching displays.

The user is able to access the system by pointing to a web page on the Booking Server. The Booking Server will allow the user to:

* identify himself,
* load material into the system,
* specify when and for how long the clip will be transmitted,
* specify the recipient display terminals (individually, by group, by combination of group and time-slot)

It is possible, through a local terminal, to load clips into the system and specify when and for how long clips will be transmitted. This may be required for large files, which it is not sensible to load over the Internet.

The scheduler is co-located with the uplink to avoid the delays and uncertainties of the Internet.

The scheduler has software to load a multi-wheel data carousel to transmit files and images in a predetermined prioritised schedule.

This software can also address separate groups of micro-terminals by private IPv4 unicast address or IPv4 multicast address or proprietary addressing schemes.

The Ethernet interface is physically part of the processor module and provides a general purpose, high data rate, and standard interface to the uplink.






Features

The system has the following elements:

* user browser,
* booking server,
* local terminal,
* scheduler,
* uplink Ethernet interface,
* uplink processor,
* uplink synch/asynch converter,
* upconverter,
* transmitter,
* flat plate antenna,
* LNB,
* downconverter/demodulator,
* synch/asynch converter,
* downlink Ethernet interface,
* display Ethernet interface,
* display processor.