Multicasting via Satellite

There is a market opportunity for Ku band multicasting based on cost. We have analysed the approximate cost of delivering a kbyte of data by GSM SMS, GPRS, 3G and the proposed satellite method for a unicast service.

We have analysed the approximate cost of delivering a kbyte of data by GSM SMS, GPRS, 3G and the proposed satellite method for a unicast service.

For a multicast service, SMS is poor as it depends on a point-to-point circuit switched transport layer and requires n circuits for n recipients.

GPRS and 3G fare better for multicast in the sense that the packet link layer control (LLC) supports multi-point addressing. Multicasting within a given coverage is possible without re-use of resources but for a multi cell multicast (the general case) there is a cost penalty for a multicast service.

Clearly the satellite solution offers a consistent low cost solution on a pan continental basis. The small physical size of our receiver/demodulator is also a great benefit. This will allow it to be integrated into a range of indoor and outdoor display types.

KuCast are now looking to team with industry to realise the potential of this technology.



Key commercial issues are:

* Equipment Supply or Service Provider
* Exploitation by technology transfer and licensing
* Exploitation by product sales
* Exploitation by selling a multicast service
* Exploitation by franchising
* Strategic Partnerships Key Customers
* Competition